What are SEO Techniques? And on what platform is it used?
Well, SEO stands for: Search Engine Optimization.
Technically you can use SEO Techniques to optimize the technical configuration of a website. Not only that, you can use SEO Techniques to maximize the content relevance of a website and also, the popularity of a link.
Essentially, you can do the following things using the SEO Techniques:
- SEO aids in publishing high-quality content
- It optimizes page titles and meta descriptions
- It can also optimize page content
- Aids in heading and content formatting
- SEO images and other multimedia elements
- SEO aids in URL Optimization
- SEO can provide external links
- SEO can provide internal links as well
- SEO can tell page loading speed
- SEO is mobile-friendly
- It comments and has on-page SEO
- It has audit content
- It has search intent
6 SEO Techniques That Help You Out
Let us see some of the easiest SEO Techniques that you can try in 2024:
1. Target Keywords
You can use SEO Techniques to target keywords. Target keywords are used by your competitors for ranking. You can do it in two easy ways:
- Using the Keyword Gap Tool
- Using the Organic Research Tool
Let us see, step by step how to use the Keyword Gap tool:
- First, enter your domain next to “You.” Here, you must add your top competitor’s domain. Now, click on “Compare.”
- After that, scroll down and press on “Missing.”
Hence, in this way, you get a list of keywords that your competitors rank for.
Now, let us see, how to use the Organic Research tool:
- Go to the competitor’s URL and press “Search.”
- You will see results being generated. Here, search for “Positions Changes” and click on that.
Therefore, now you get a detailed list of keywords that you do not use but your competitors rank for. There is also a small “Filter” key which you can use for getting more insides.
2. Backlink Profile
It is very easy to manage your backlink profile using SEO Techniques. Keep in mind that some of the backlink profiles can be quite dangerous for your PC and they are termed as “Toxic links.” To manage backlink profiles, we must take the help of a backlink audit tool. Let us see how.
- Configure the backlink audit tool. Once it is done, it is going to analyze your backlink profile.
- You will then find a container labeled as “Overall Toxicity Score.” Click on that. There will be a list determining whether the profile is toxic or not.
- If you find out the backlink profile is “toxic,” you can easily “Disavow” it. Disavowing means removing.
3. Mimic the best-performing pages
The top-notch thing that SEO Techniques can perform is imitating the best-performing pages. Let us see, how it is done:
- First, look for the Organic Research Tool. In that, you must type in the URL of the competitor. Once it is done, click on “Search.”
- Now, click on the tab labeled “Pages.” Here the competitors’ pages will be written in a list-wise manner.
- Now there will be an icon of an arrow coming out of a box, just beside the URL. Click on that. This link will open to the best-performing pages of the competitors.
- If you want to know about the best-performing pages in detail then press on the tab labeled “Competitors.” Here, you will find a catalog of competitors of the URL that you have typed.
4. External Links
By using SEO Techniques, you can easily influence external links from any page on your own website and vice-versa. Let us see how we can do that, step by step:
- First, you must enter your domain into the Organic Research Tool. Over there, you must click on “Positions.”
- Once you click on Positions, a catalog will drop. In that catalog, find “#11-20” and click on that.
- Now you have a detailed catalog of search problems and URLs that rank from position 11 to 20.
- Now you can go to any search platform (for example, Yahoo, or Google) and type “Site Search” on the site for example, let us say “h2 tag.” Click on enter. You will have a list of all the pages that contain the specific keyword.
5. Brands into links
Yes! This is true. With SEO Techniques, you can turn brands into links. In easy language, certain small brands do not come with a link. Hence, if you want to incorporate that brand into your website, you can easily link it using SEO Techniques. Let us see how:
- For this, we need the Media Monitoring Tool. First, we must configure the Media Monitoring Tool. Now we will see a catalog of the mentions on the website.
- In this catalog or list we will be able to see all the posts, pictures, or any social media appreciation posts, etcetera, that is mentioned in the brand.
- After this, you must reach out to the brand and kindly ask them for their backlink.
6. Expertise based on topics
This can be done using the Topic Clusters Tool of the SEO Techniques. Let us see the parts of the Topic Clusters Tool:
Pillar page | Emphasize a single and the most important topic |
The cluster of pages | This part covers related sub-topics |
Internal link | This acts as a link between the cluster of pages and the pillar page |
Now let us see how to expertise based on important topics:
- First, you must click choose a topic which is the most important one and you must make it your Pillar Page. Remember, the rank will be dependent on this Pillar page.
- Now, you must choose the cluster of pages that will cover the other sub-related topics.
- If it is difficult for you to choose the Pillar Page and the Cluster of Pages, you can take the aid of the Topic Research Tool. This tool will help you with choosing the ideal topics.
- When it is all done, search for the Keyword Magic Tool and click on that. Here you must enter the topic you want to know about.
Hence in this way, you have all your content to show the expertise based on various topics.
Conclusive Insights
Hence, these are the various ways SEO Techniques to try out in 2024, since they are trending the most. These steps are easy to use and quite beneficial for you when you are working on a website. We hope we helped you with the SEO Techniques and how to try them out.
Thank you!
Frequently Asked Questions (FAQs)
1) What are the 7 steps of SEO?
Ans) Conduct keyword research, google keywords and narrow the list, create comprehensive content based on keywords, earn links to your pages, improve technical SEO, elevate your page design and user experience, and continually re-optimize content.
2) What are the 3 Cs of SEO?
Ans) Content, Code, and Credibility.
3) What is the fullform of SEO?
Ans) SEO – search engine optimization.
Pingback: Top 10 Artificial Intelligence Tools - LitFeeds